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Article: Little Caesars Pizza to Sponsor NCAA-Sanctioned Major College Football Bowl Game.
- Article from:
- Entertainment Newsweekly
- Article date:
- September 18, 2009
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Bowl officials announced Little Caesars Pizza , the international pizza chain that celebrates its 50th anniversary this year, as the title sponsor of the former Motor City Bowl. The agreement includes name sponsorship of the Little Caesars Pizza Bowl, a national promotion and other game week activities.
The 13th annual post-season college football bowl game featuring the Mid-American Conference Champion against a bowl-eligible Big Ten team will take place on Dec. 26 at 1 p.m. at Ford Field in Detroit, home to the NFL's Detroit Lions and Super Bowl XL.
"I'm a life-long sports fan," said Michael Ilitch, co-founder and chairman, Little Caesar Enterprises, ...