Article: Consumer Reports Taste Tests Find Store-Brand Foods as Good as, and Sometimes Even Better Than, Big Name Brands.

From oatmeal cookies to frozen broccoli, Consumer Reports blind taste tests found 23 store-brand foods that tasted as good as, or better than, their big national brand competitors in head-to-head tests of 29 food products.

Consumer Reports tasters actually preferred Archer Farms Chewy Soft Baked cookies (Target), Kirkland Signature Organic Medium Salsa (Costco), Great Value Whipped Topping (Walmart) to similar products from Pepperidge Farm, Old El Paso, Betty Crocker and Kraft.

"Our tests should erase any lingering doubts that store-brand packaged goods aren't at least worth a try. In many cases, you'll save money without compromising on quality," said ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!