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Article: Ace Hardware Partners With Associated Content to Promote Labor Day Weekend Do-It-Yourself Projects.
- Article from:
- Marketing Weekly News
- Article date:
- September 19, 2009
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Building upon a series of successful campaigns in early 2009, retailer Ace Hardware (www.acehardware.com) is once again partnering with Associated Content (www.associatedcontent.com), the Web's leading open publishing platform, for a strategic online marketing campaign for Labor Day weekend.
Focused on reaching adult consumers ages 25 - 54 who are about to embark on home repair and maintenance projects over the holiday, the campaign with Associated Content includes the crafting of original, quality articles about gardening, home maintenance and decorating written by leading talent from the company's roster of over 300,000 contributors from across the country. The ...