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Article: Audacity Launches Timely New Brand Revitalization Solution.
- Article from:
- Marketing Weekly News
- Article date:
- September 19, 2009
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Audacity is proud to announce the launch of its newly redefined brand revitalization solution.
In tough economic times, two typical brand management strategies dominate: Wait it out and spend the minimum necessary to maintain brand integrity. Or take advantage of competitors' reduced efforts and leap ahead by recharging your own brand. Results of the latter: come out leaner, stronger and ahead of the curve. This is confirmed by a 2002 study by McKinsey & Company, which found that companies investing in branding and advertising activities while their industry peers were cutting spending outperformed industry performance averages when the economy recovered. ...