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Article: MarkMonitor Research Shows How Online Scammers Are Using the Financial Crisis to Prey on Consumer Trust in Leading Brands.(Company overview)
- Article from:
- Real Estate Weekly News
- Article date:
- September 18, 2009
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MarkMonitor[R], the global leader in enterprise brand protection, released the company's latest Brandjacking Index[R] that studies how fraudsters are abusing major financial brand names and topical subjects like refinancing or unemployment to lure unsuspecting consumers to questionable Web sites. Examining four leading financial brands, the research indicates opportunistic fraudsters are quick to target citizens looking for ways to get back on their feet from financial challenges and the housing market bust.
"Scammers are preying upon consumer hardship, demonstrating incredible creativity in combining technology, social engineering techniques and current events," ...