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Article: Advertising heads down new road: Ad Rover vehicle hits the streets to drive customers' sales.(UP FRONT)(AdScope Media LLC.)(Brief article)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 24, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Video ads can be seen just about anywhere: airport terminals, restaurants, elevators, gas station pumps and even grocery store checkout lines.
Now they're following you down the street.
The Ad Rover, a utility electric vehicle with a 4-foot-by-5-foot LCD screen mounted on its bed, has recently been spotted trolling the streets of Los Angeles.
The vehicle, which tops out at 35 miles per hour, can play commercials, show films or just display pictures. It also has a wireless Internet connection, so content can be updated instantly.
Designed by entrepreneur Donal Moore, the vehicle is becoming increasingly popular with companies looking to ...