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Article: Fruit of the Loom Rolls Out New Ad Campaign; "Every Body Loves Fruit" Series Previews June 1.
- Article from:
- Business Wire
- Article date:
- June 2, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOWLING GREEN, Ky.--(BUSINESS WIRE)--June 2, 1998--Fruit of the Loom(R)(NYSE:FTL), one of the leading marketers and manufacturers of basic family apparel, announced the rollout of the brand's newest television and print advertising campaign on June 1.
The new campaign, "Every Body Loves Fruit," marks an important step in Fruit of the Loom's advertising evolution.
"Fruit of the Loom consumers have become more fashion conscious and, therefore, so have our products, our packaging and our advertising," commented John Wendler, senior vice president of marketing for Fruit of the Loom.
"The new campaign reflects the contemporary image of ...