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Article: What CEOs want from marketers: Gregory A. Dufour, the CEO of Camden National Bank, Camden, Maine, sees marketers as more than mere advertising generators. He views them as business problem-solvers.(CEO Profile)(Interview)
- Article from:
- ABA Bank Marketing
- Article date:
- September 1, 2009
CopyrightCOPYRIGHT 2009 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gregory A. Dufour President and Chief Executive Officer Camden National Bank and Camden National Corp., Camden, Maine
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For more than 20 years, Greg A. Dufour immersed himself in the financial side banking. Then, when he was named president and chief executive officer of Camden National Bank, Camden, Maine, he discovered that, with the many changes taking place in the industry, he needed to learn more--a lot more--about the unfamiliar terrain of bank marketing.
He started to uncover the mysteries of marketing by attending bank marketing conferences and networking with its attendees. Over time, he found himself serving on the ...