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Article: Riding the storm. (Massachusetts Bay Brewing Co.)
- Article from:
- Modern Brewery Age
- Article date:
- March 23, 1998
- Author:
CopyrightCOPYRIGHT 1998 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As the craft segment is buffeted by the winds of competition, the Mass. Bay Brewing Co. has already been there and back.
The Mass. Bay Brewing Co.'s trademark is a harpoon, symbol of its namesake Harpoon ales and lagers. The nautical imagery is apt, since the brewery sits on the edge of Boston harbor, ensconced in a vast warehouse that was once part of the Boston Navy Yard. "This place was built by the Navy when they were turning out destroyers here," says marketing director Nick Godfrey. "It's got concrete flooring thick enough to withstand bombing, which has made cutting drams for the brewery a bit of a challenge."
Demand for destroyers may have waned since ...