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Article: Dell Details Globalization of SMB Marketing Campaign.
- Article from:
- Health & Beauty Close-Up
- Article date:
- September 9, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dell announced the global expansion of its Take Your Own Path (TYOP) campaign, which features entrepreneurs and showcases their use of Dell technology to help make their businesses successful.
Dell said the Take Your Own Path campaign names entrepreneurs as "heroes," and is being introduced in the U.S., Japan, Germany, China and the UK following its initial successes in India and France. The campaign celebrates these entrepreneurs with joint local, national and global exposure through a variety of advertising and PR initiatives, including billboards, print advertisements and broadcast efforts. It is also being integrated with Dell's online marketing efforts, ...