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Article: What to do when social media spreads marketing myth; Marketers wrestle with false campaigns, rumors and whether to respond.(NEWS)
- Article from:
- Advertising Age
- Article date:
- September 7, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JACK NEFF
James Thatcher is one of the more internet-famous brand managers in Procter & Gamble history.
He was the target of an open letter from a disgruntled consumer about the Always "Have a Happy Period campaign. The letter has had remarkable staying power on blogs and Twitter since it was first published in March 2007, with about 64,500 Google hits and counting (some women also report having been e-mailed the letter several times).
There's just one problem: Mr. Thatcher doesn't exist.
The letter was originally written by a former advertising copywriter for the humor site McSweeneys.net, under the header "Open Letters to ...
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Article: Schiffer shivers in Bothwell
The Scotsman;
February 23, 2002 ;
700+ words
... ... Until yesterday, however, the Lanarkshire town of Bothwell would have seemed the most unlikely of places to feature on her social radar. It may be home to the likes of Barry Ferguson, Henrik Larsson and Andy Goram, but it is distinctly C-list compared ...
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