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Article: Roll 'em!: the effects of picture motion on emotional responses.
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- January 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The distinction between form and content has always been central to media studies. While the bulk of media effects research indicates that particular message content can and does influence cognitive and emotional responses, evidence indicates that non-content, or structural, attributes of film and television messages also affect Psychological responses. For example, recent studies have shown that screen size, viewing distance, and whether the messages are seen in black and white or in color all can influence message processing and evaluation of the messages as well as the viewing experience (Detenber & Reeves, 1996; Lombard, 1995; Sherman & Dominick, 1988). The role these ...