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Article: Breaking the rules: first, Ozery's Pita Break redefined the pita bread category with innovative, nutritious products. Now, the newly named Ozery Bakery Inc. plans to reinvent the flatbread and sandwich bun market as a whole.(Cover story)
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alon and his brother Guy Ozery don't believe in taking the road less traveled. To succeed in the highly competitive baking industry, their company needs to blaze its own path and boldly go where no business has gone before.
That's especially true when it comes to product innovation.
"Our philosophy when it comes to developing products is not to come up with something that's out there and not go directly against somebody," says Alon, who with Guy is the co-president of Ozery's Pita Break in Toronto.
"We love food. We love every city that we go to [and] every show that we go to," he adds. "We go to restaurants and food markets. That's how we know ...