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Article: How tortillas stack up.
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- August 1, 2009
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although not as robust as in previous years, sales of packaged tortillas and tortilla kits remain healthy as consumers search for value and look for ways to add a bit of flair to their home meals.
According to Chicago-based Information Resources, Inc., dollar sales outpaced unit growth as most tortilla producers raised prices over the last year in an attempt to make up for rising commodity and flour costs.
While commodity prices has settled during the first half of this year, food companies in general have been reluctant to lower prices as uncertainty in the cost of doing business remains strong. In fact, IRI data indicates that only four of the Top 20 ...