Article: Burlington Coat promo stunt OK'd by NYPD.

A retailer's promotion stunt -- leaving gift certificates in tote bags around Manhattan -- must conform with certain security measures, police said Monday.

Burlington Coat Factory Warehouse Corp. will comply with steps outlined by the New York Police Department to make sure its gimmick will not cause alarm, especially in the wake of the terrorist attacks on Sept. 11, 2001, the New York Post reported.

Burlington plans to place 500 tote bags, each with a gift card worth as much as $500 and a message on the bag's exterior announcing it as a gift from ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!