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Article: Polo s Rugby launches iPhone app for custom shirts.
- Article from:
- Times of Oman (Muscat, Oman)
- Article date:
- September 15, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Reuters
NEW YORK: Polo Ralph Lauren Corp, the fashion company behind the Polo and Club Monaco brands, said on Thursday its smaller Rugby brand was launching an iPhone application that lets users design their own shirts.
Rugby is a collegiate-inspired brand that targets young adults and has a dozen stores in the United States. The action comes as brands ranging from computer maker Dell Inc to Starbucks Corp use networking sites to boost sales and communicate directly with the public.
Rugby s application, available this week for Apple Inc iPhone and iPod touch devices, allows consumers to customize 19 products, including sweaters, shirts, ...