|
|
Article: Sony's high profile.(ADVERTISING & PR)(Sony Electronics Inc. signed a deal with 180 Los Angeles )(Brief article)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 7, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Advertising agency 180 Los Angeles has created a campaign for Sony Electronics featuring a crowd of celebrities.
In the TV commercials, the celebrities form a goofy panel that helps a consumer pick a new product, such as a big-screen TV. Panel members include Super Bowl MVP Peyton Manning, singer Justin Timberlake, "America's Next Top Model" judge Nigel Barker and ESPN reporter Erin Andrews.
The campaign will start this month and run through early 2010. In addition to TV. there will be online banners, and radio and print ads. In-store merchandising will include videos, floor mats, counter cards and displays.
Based in Santa ...