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Article: Breakfast with a bang: sales of frozen breakfast foods are way up, as more consumers seek out options that offer a bang for their buck in value and nutrition.(CATEGORY REVIEW: BREAKFAST)
- Article from:
- Refrigerated & Frozen Foods Retailer
- Article date:
- August 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When it's not even 10 a.m. and you have spent a few dollars on a fancy coffee drink and a few more on a breakfast sandwich at the drive-through window--or spent even more than a few bucks on a quick stop at the corner diner for a hot breakfast--you have probably blown your breakfast budget for the week, not to mention your caloric intake for the day. Because of mornings like this, today's financially strained consumers have had to reevaluate their morning routines. And that reassessment has been to the benefit of frozen breakfast food manufacturers and retailers across channels.
Dollar sales in the $1.5 billion frozen breakfast ...