Article: Genrich joins Furniture of America as SVP.

Thomas Russell

CITY OF INDUSTRY, Calif. -- Case goods importer Furniture of America Inc. has named Michael Genrich as senior vice president of sales and marketing, a new position.

The company, which has been in business for about a year, has U.S. regional divisions including Import Direct Furniture in the West, Grand Import Corp. in the Southeast and Linner Inc. on the East Coast.

The company offers a line of midpriced to promotional bedroom, dining room and youth bedroom furniture, and futons.

Genrich, a 25-year industry veteran, most recently was vice president of sales at AICO. Before that, he held executive sales positions at ...

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