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Article: Broadcasters, Advertisers and Ad Agency Leaders Partner With Arbitron to Define Radio Affinity Metric.
- Article from:
- PR Newswire
- Article date:
- September 17, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COLUMBIA, Md., Sept. 17 /PRNewswire-FirstCall/ -- Arbitron Inc. announced today the formation of a task force of radio and advertising industry leaders to develop an ongoing measure of "affinity" that is designed to reflect the advertising value of the unique relationship listeners have with their stations. The mission of this leadership team is to design a relevant, timely and accessible metric that captures audience involvement and has a lasting, balanced impact on radio planning and buying.
Following the September 15, 2009 kick-off meeting, the group is moving aggressively to articulate the parameters that will help define, architect and introduce this ...
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