Article: A 3L Bag-in-a-Box from Argentina That Will Have Wine Lovers Rethinking It All!

NEW YORK -- Falling Star, a pioneer brand that helped put the Argentine category on the (wine) map, continues to turn heads as it enters the Premium 3L bag-in-the-box category with two reds and a white--Malbec, of course; Cabernet Sauvignon, and Chardonnay. As consumers continue to look for bargains in an economy that has changed the way we consume and buy, Falling Star is sure to fill the niche.

"The demand for value wines has surged in such a way," commented Pete Sheehan, VP/National Sales Manager for Frederick Wildman and Sons, "that we chose Falling Star from Argentina as the natural brand to lead the 3L category for Wildman." "We saw it necessary to enhance ...

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