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Article: A 3L Bag-in-a-Box from Argentina That Will Have Wine Lovers Rethinking It All!
- Article from:
- Business Wire
- Article date:
- September 17, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Falling Star, a pioneer brand that helped put the Argentine category on the (wine) map, continues to turn heads as it enters the Premium 3L bag-in-the-box category with two reds and a white--Malbec, of course; Cabernet Sauvignon, and Chardonnay. As consumers continue to look for bargains in an economy that has changed the way we consume and buy, Falling Star is sure to fill the niche.
"The demand for value wines has surged in such a way," commented Pete Sheehan, VP/National Sales Manager for Frederick Wildman and Sons, "that we chose Falling Star from Argentina as the natural brand to lead the 3L category for Wildman." "We saw it necessary to enhance ...
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Article: Obituary: Frederick Wildman
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... ... IS a pleasure and a friend." So begins the preface to Frederick Wildman's 1972 book A Wine Tour of France, subtitled "A Convivial ... in 1929, the only child of a fledgling wine importer, Frederick Wildman, and his wife Harriet, by the age of six Freddy was pulling ...
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