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Article: Phil's Fresh Foods Turns EVOL.
- Article from:
- Biotech Week
- Article date:
- September 23, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Phil's Fresh Foods announced its new name, look and line of fantastically tasty burritos: EVOL[R] Burritos. A joint venture between Phil's Fresh Foods' founder Phil Anson and the Burrito Investment Group (B.I.G. LLC), EVOL Burritos has set its sights on revolutionizing the freezer section with its 11 varieties of hand-rolled, all-natural burritos (see also EVOL Burritos).
Brendan Synnott, co-founder of Bear Naked Granola, is at the heart of B.I.G. After selling the granola brand to Kellogg's in 2008 and appearing on CBS's Survivor: Tocantins, Synnott was eager to get back into brand-building and saw great potential in the largely uninspiring frozen burrito ...
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