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Article: Dell Teams with Inspiring Entrepreneurs to Roll Out First Global SMB Marketing Campaign.
- Article from:
- Asia Business Newsweekly
- Article date:
- September 22, 2009
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Dell, a leading IT provider of hardware and services for medium and small businesses worldwide, announced the global expansion of its Take Your Own Path (TYOP) campaign, which features pioneering entrepreneurs and showcases their use of Dell technology to help make their businesses successful.
Take Your Own Path distinguishes entrepreneurs as "heroes," and is being introduced in the U.S., Japan, Germany, China and the UK following its initial successes in India and France. The campaign celebrates these entrepreneurs with joint local, national and global exposure through a variety of advertising and PR initiatives, including billboards, print advertisements and ...