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Article: Dick's Sporting Goods Launches Mobile Site On World's Largest HDTV Video Board During 2009 Dick's Sporting Goods ESPN Kickoff Week.
- Article from:
- Entertainment Newsweekly
- Article date:
- September 25, 2009
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During the third quarter of the Dick's Sporting Goods Cowboys Classic (University of Oklahoma vs. Brigham Young University) at the new Cowboys Stadium this past Labor Day weekend, Dick's Sporting Goods, Inc. (NYSE:DKS) launched its new mobile site in a big way - on the world's largest HDTV video board. It was the first time a stadium video billboard had offered this level of interactivity, as fans with Quick Response (QR) code-enabled smartphones were directed to the company's new mobile site for an exclusive offer. The mobile site is located at http://dsports.mobi/.
The mobile site, which was designed and created by Pittsburgh-based Branding Brand ...