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Article: Photo-Crashing Squirrel Leads to Social Media Win for Banff Lake Louise Tourism.
- Article from:
- Leisure & Travel Week
- Article date:
- September 26, 2009
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Quick thinking and a well-established social media program helped Banff Lake Louise Tourism (BLLT) turn the latest global internet sensation into a marketing dynamo for Banff National Park.
"Two years ago, we launched an integrated social media program including the weekly Real Banff video report, a blog, Facebook page and Twitter profile," said Julie Canning, president and CEO of Banff Lake Louise Tourism. "When the "Crasher Squirrel" literally popped out of nowhere, our social media team was ready and able to quickly take advantage of the opportunity."
Within hours of the Banff Crasher Squirrel taking off as the newest internet meme, BLLT had created a ...