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Article: Doritos Offers Fans $5 Million to Sweep Top Three Spots of USA TODAY Super Bowl Ad Meter With Consumer-Created Ads.
- Article from:
- Marketing Weekly News
- Article date:
- September 26, 2009
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After shocking the world earlier this year at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA TODAY's annual Super Bowl Ad Meter, the Doritos brand announced it will once again turn over complete control of its Super Bowl air time to consumers, but is raising the stakes like never before. The brand will air three consumer-created :30 Doritos spots during the Super Bowl XLIV broadcast and give the winners $5 million if the homemade ads claim the top three spots of the USA TODAY Ad Meter.
In conjunction with this announcement, New York City's Madison Avenue -- the iconic symbol of the advertising industry -- will officially ...