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Article: New Television Commercials From Legal Sea Foods Elicit Laughter, Raise Eyebrows.
- Article from:
- PR Newswire
- Article date:
- September 18, 2009
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BOSTON, Sept. 18 /PRNewswire/ -- A newly launched advertising campaign from the Boston-based Legal Sea Foods restaurant group is receiving laughs as intended, but also a bit of controversy, as some feel the message goes a little overboard.
Entitled "This Day in Fishing History," the TV commercials present faux historic footage to accompany individual tales of what happens to those fortunate fishermen who finally succeed in selling their fish to the notoriously picky buyers at Legal Sea Foods.
But while the commercials focus on the fact that only the freshest fish makes its way to Legal Sea Foods, each spot features a side order of dark humor or ...