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Article: MIDWEST: POCKET HERCULES.(NEWS)
- Article from:
- Advertising Age
- Article date:
- September 14, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JEREMY MULLMAN
Like all creative communities, recent shifts in the media and technology landscape have violently jolted Minneapolis' big agencies. The difference between Minneapolis and other markets is how often those shakeups spring vibrant creative pods out of those big shops.
No agency better illustrates that trend than Pocket Hercules, an 11-person creative juggernaut led by former Carmichael-Lynch Chairman and Chief Creative Jack Supple, alongside two other C-L creative standouts, Tom Camp and Jason Smith.
"I really feel like this is the Carmichael I joined in 1979, said Mr. Supple.
The shop aspires to use its big-agency ...