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Article: Honda's future designs are hidden in plain sight.(NEWS)
- Article from:
- Automotive News
- Article date:
- September 14, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Rechtin
Keeping prying eyes and spy photographers away from future vehicles is paramount for vehicle designers and product planners. And no company plays it closer to the vest than Honda.
So why did Honda install its North American advanced design studio amid a heavily-trafficked stretch of retail storefronts in the bustling suburb of Pasadena? Call it crazy like a fox.
The Pasadena studio, which opened in 2007, is one of three urban advanced design centers Honda has around the world. The others are in a skyscraper in Tokyo's raucous Roppongi nightlife district and in the fashion mecca of Milan, Italy.
"It needed to be a ...
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