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Article: Survey finds budget cuts easing.(A)(marketing budget)(Survey)
- Article from:
- BtoB
- Article date:
- September 14, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
More than one-third of marketers plan to cut their advertising budgets over the next six months as they face a continuing down economy, according to a study by the Association of National Advertisers. However, this is an improvement from an ANA survey conducted earlier this year, when nearly half of respondents said they planned budget cuts.
The study, "ANA Recession Survey3rd Edition, was based on an online survey of 128 b-to-b and b-to-c client-side marketers conducted in late July and early August. The first "edition of the survey was conducted in July/August 2008, as the economy began to falter, and a second edition was ...