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Article: Generate your own content, theater program and book.(A)
- Article from:
- BtoB
- Article date:
- September 14, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Tanya Meyer
GENERATING WHAT FEW PUBLISHERS HAVE BEEN ABLE TO SUCCESSfully integrate, Hartle Media Ventures' San Francisco-based 7x7 produced its August 2009 Summer Neighborhood issue as the first comprised entirely of reader-submitted content via social media. Channeling online engagement through community enthusiasm, the publication draws from more than 160 essays on 7x7.com, Twitter and Facebook submissions, along with more than 3,000 photos sent through Flickr. The issue showcases 11 San Francisco neighborhoods, including: Marina, North Beach, Pacific Heights, Sunset and Union Square. Print and online coverage was supplemented with interactive ...