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Article: ECRM gains more momentum.(SPOTLIGHT)
- Article from:
- Mass Market Retailers
- Article date:
- August 24, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLEVELAND -- The recession may be forcing both retailers and suppliers to take a long, hard look at expenses, but it would be hard to tell that from the level of activity at recent ECRM Efficient Program Planning Sessions (EPPS).
For example, ECRM's School and Office Supply show, scheduled for September 13 through September 17, had been nearly sold out for almost a year, with just one spot remaining. ECRM decided to auction the spot on eBay, with bidding starting at $16,950, the cost of a full planning session. The fee was to be donated to the Kids in Need Foundation.
Executive Machines, a manufacturer of office equipment products, ultimately won the ...