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Article: Driven by competition, shaving moves forward.(INNOVATION: Personal Care)
- Article from:
- Mass Market Retailers
- Article date:
- August 24, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Men's grooming has grown steadily in this country over the past several years, expanding from the traditional core categories of shaving and deodorants into skin care, bath and body, and a new segment, head care (see story on this page).
Shaving remains a core piece of the business, driven by the longstanding rivalry between Gillette (now owned by Procter & Gamble Co.) and Schick (now part of Energizer Holdings Inc.). At the recent NACDS Marketplace Conference, among its men's razors Schick featured the Quattro Titanium Trimmer, billed as the first and only razor that shaves, edges and trims. For women, the company highlighted its Schick Quattro ...