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Article: Room to breathe: marketers are looking to revitalize the home fragrance category for 2010.
- Article from:
- Household & Personal Products Industry
- Article date:
- September 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
GREETING HOUSE GUESTS with a spray of fragrance is said to be a Mediterranean tradition. And why shouldn't it be commonplace in every home? Domestic scenting products are classically known as affordable, easy ways to provide a put-together and pleasant environment in a jiffy. A quick spritz of a lemon spray or lighting a lavender candle can work wonders in eliminating unsavory odors--even providing an aromatherapy boost to boot.
Despite the benefits and in correlation with the recession of 2009, there has been a significant downshift in the home fragrance market. Total sales of the category, which includes home air fresheners and ...
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