|
|
Article: Surfactant market update: demand for ecofriendly products has never been greater and suppliers are answering the call with an array of products--all the while wondering what does it mean to be green?(Company overview)
- Article from:
- Household & Personal Products Industry
- Article date:
- September 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
GOING GREEN remains a gray area for many formulators and their suppliers, even as marketing departments demand green profiles for new launches and consumers shop for environmentally friendly products.
"More people are shopping in organic supermarkets and whole food stores, wearing organic clothes, using natural cosmetics and driving fuel-efficient cars," said Josef Koester, director marketing, care chemicals, NAFTA, Cognis Corporation. "People are increasingly purchasing products that are both useful to them and beneficial to the planet and society as a whole."
The natural movement is the biggest issue facing the surfactant market these days, according ...