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Article: CLAIROL: ANTI-AGING TREND HITS HAIR COLOR.(Revitalique hair coloring line to debut in September 1998)
- Article from:
- WWD
- Article date:
- June 12, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Clairol is aiming to rinse the gray out of hair coloring's image with its launch this September of Revitalique, a line of permanent color with a premium, high tech positioning.
Now that the baby boomer generation is starting to notice those first pesky gray hairs, Clairol's executives believe there is an opportunity to target this group with a hair coloring line that incorporates the high-end image and cutting-edge technology they've grown accustomed to in other consumer products, said Ruth Franz, group manager for Revitalique.
"This product is designed for women who don't want their mother's hair color," said Franz. "They grew up with technology ...