Article: Chicago Tower Tussels: Willis Tower vs. Aon Center vs. Carriers: Joe Plumeri's 'Big Willie' looks down at Greg Case's 'Big Stan,' as brokerage rivals compete for bragging rights.(BROKERS: People, Ideas and Trends shaping the Brokerage Community)

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You can already picture it : Joseph Plumeri, CEO of London-based Willis Group Ltd., looking out from the observation deck of the Willis Tower more than 100 floors above the street, in his newly branded skyscraper, the tallest building in the Western Hemisphere.

Not bad for a man from hardscrabble Trenton, N.J., a city which up until a few years ago didn't even have a decent hotel.

Sweeping his glance eastward across the skyline out toward Lake Michigan less than a mile away, Plumed pauses for a brief minute, casting his eyes downward, ever so slightly, at the 83-story high white granite structure that is the Aon Center.

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