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Article: Expanding your tea into other outlets: with recognition of specialty tea on the rise and a profusion of high-end companies looking for inexpensive ways to add value to their customers' experiences, better quality teas are appearing in notable U.S. businesses more and more.(Tea Opportunities)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- September 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chris Cason, co-owner of Tavalon Tea, said the reason is simple: People are sensing that there is a growing trend in good tea. They have to search for something that's not just better, but unique, so they have a corner on what they see as an emerging market." The need is there for quality tea amongst luxury brands, but how does a tea wholesaler get a foot in the door of some of the nation's most prestigious businesses?
We Have Contact
For many tea wholesalers, the initial contact with a potential client is the most perplexing part of getting their teas out there.
Most sources said word of mouth and brand prestige ...