|
|
Article: Shoppers insist on getting value.(Bath Care)
- Article from:
- Chain Drug Review
- Article date:
- September 14, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Exciting products sold at opening price points are driving sales in the bath care category, according to Ryley Norick, brand manager at Naterra International Inc.
"These low prices immediately catch the attention of the consumer and create the perception of value over the other products in the category that are sold at a higher price point" he says.
According to Mintel, soap, bath and shower products can be traded down for significantly less expensive private label offerings since less brand loyalty exists within the sector. Inexpensive private label options, it says, are putting luxury soaps within reach of most shoppers even in a ...