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Article: Color care without compromise: these days more women are coloring their hair at home.(BEAUTY CARE/HAIR CARE)(Statistical data)
- Article from:
- Chain Drug Review
- Article date:
- September 14, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- While women's hair color sales slipped over the past year, the category remains the largest hair care segment in drug stores.
In the year ended July 12, the category's volume dipped 2.4% to $484.9 million, according to Information Resources Inc. Regular shampoos and conditioners, the next largest segments, both had sales of under $340 million.
And though color may not be growing, innovative ancillary products are finding a market. Such items have been launched by Alberto Culver Co., Key Brands International Ltd. and DeveloPlus.
Alberto Culver's Nexxus Dualiste color protection and antibreakage shampoo and conditioner promise "color ...