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Article: The wisdom of Dave Weiner: half a century of marketing plumbing products can teach us a lot.(Cover story)
- Article from:
- Supply House Times
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Many of you who read this need no introduction to Dave Weiner. You know him because he's been around the industry for more than a half-century providing advertising and marketing services for InSinkErator and various other plumbing manufacturers.
Perhaps you know him from his role heading up the Plumbing-Heating-Cooling Information Bureau (PHCIB) for some 20 years prior to its demise as the industry's promotional arm in 2001.
Maybe you remember him as the jovial MC at countless industry roundtables and social functions, or as one of the narrators (along with this reporter) of "Arteries of Civilization," a program about ...