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Article: Staying afloat.(Business)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- September 20, 2009
CopyrightCOPYRIGHT 2009 Paddock Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Vicki Smith Associated Press
NEWELL, W.Va. u Born of the Great Depression, it was a glossy, color-saturated line of cups, bowls and plates meant to affordably brighten lives and dinner tables. Seven decades later, Fiesta dinnerware is still designed to send a subtle message of optimism, but itAEs no longer quite so cheap.
Yet FiestaAEs enduring popularity and strong sales even as consumers cut back are helping to keep struggling Homer Laughlin China Co. afloat. ItAEs the last major dinnerware producer that makes its products in the U.S., as competitors have shut down or moved offshore.
"WeAEre fighting for our lives right now," President ...