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Article: Online boost for ToLuna.
- Article from:
- Investors Chronicle - magazine and web content
- Article date:
- September 18, 2009
CopyrightCOPYRIGHT 2009 FT Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Anthony Lugg
RESULTS: ToLuna looks well placed to benefit from the shift towards online information gathering
The acquisition of Greenfield Internet Survey Solutions from Microsoft in July for $40m (GBP24m) should prove a transformational move for ToLuna - a leading provider of services to market research companies. Not only will it provide ToLuna with a strong technology platform, but it will also help it to achieve critical mass in north America and boost its global market share in online panel services. The deal was partly financed by a placing in July that raised GBP28m, so since the period ended, the group's net cash position has risen to ...