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Article: Spirits Are High Over the Rapid Success of Imported Ultra-Premium Vodka Brand.
- Article from:
- PR Newswire
- Article date:
- September 22, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Quay Vodka enjoys initial success as wholesalers and consumers drive product's growth
LITITZ, Pa., Sept. 22 /PRNewswire/ -- The current financial crisis has inspired a "trade down" phenomenon in consumer behavior. Consumers, feeling the pinch of budget pressures, are foregoing expensive items in favor of their more moderately priced -- and often lesser quality -- counterparts. This is particularly true in the case of food and beverages.
Quay Vodka (http://www.quayvodka.com/), however, has experienced the opposite with its new product. The ultra-premium French vodka, introduced to the U.S. market in April, is surpassing sales expectations. Dave ...