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Article: Lithium Technologies' CEO to Speak in Silicon Valley on Social CRM Panel.
- Article from:
- Business Wire
- Article date:
- September 22, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EMERYVILLE, Calif. -- Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced that Chief Executive Officer Lyle Fong will be speaking on the "Is Social CRM for Real?" panel at the next meetup for Bay Area CIO/IT Executives group.
What: In this panel, "Is Social CRM for Real?," industry experts will attempt to break away from using CRM as a four-letter word and start analyzing the real-life scenarios and products that can make Social CRM work. This is not a technology or a strategy, but an organizational imperative to adapt to the changing society, identified by Charlene Li and Josh Bernoff in their book ...