Article: GMC Software Technology Showcases 3 New Products for Unified Customer Communications at Print 09.

M2 PRESSWIRE-22 September 2009-GMC Software Technology: GMC Software Technology Showcases 3 New Products for Unified Customer Communications at Print 09(C)1994-2009 M2 COMMUNICATIONS

RDATE:21092009

Boston, Massachusetts, Leicester UK and Appenzell, Switzerland -- GMC Software Technology has launched three new products that facilitate personalized, multi-channel communications at Print 09 in Chicago, USA.

While printed communications still play a strong role in a customer communications strategy, marketers have found that a multi-channel or cross-media approach delivers better results than just print or electronic mediums alone. To support this ...

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