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Article: Festive season raises retailers' biz hopes.
- Article from:
- Mail Today (New Delhi, India)
- Article date:
- September 19, 2009
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ANTICIPATING increased sales in the upcoming festive months, consumer electronics manufacturers are set to roll out discount offers along with new product launches.
LG Electronics India Ltd, which is targeting a 35 per cent jump in year- onyear turnover during the festival months, will launch new products across consumer electronics, IT and GSM space.
The company has also launched a new ad and marketing campaign. Moon B. Shin, managing director ( MD), LG Electronics India Pvt Ltd, said, " Diwali and Durga Pooja will provide a competitive platform to the brand to showcase a range of products. We would also launch new product categories such as water and ...