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Article: Hanesbrands Inc. and Its Champion and Duofold Apparel Brands Launch Mount Everest Expedition to Test Innovative Apparel and Inspire Others to Achieve Their Own Everest.
- Article from:
- Business Wire
- Article date:
- September 23, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Expedition Hanesbrands, with a Summit Bid Planned for Spring 2010, Will Feature Champion Consumer Marketing Programs, Advancements in High-Tech Cold Weather Apparel, and Employee Engagement Programs
WINSTON-SALEM, N.C. -- Hanesbrands Inc. announced today that its Champion and Duofold apparel brands are going to the top of the world, leading a Mount Everest expedition to drive brand awareness and showcase the company's research and development innovation and textile science leadership.
"Expedition Hanesbrands: Climb With Us" will be lead by accomplished international mountaineer and motivational speaker Jamie Clarke and will begin next month with a ...