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Article: Rotisserie bagged in green: packaging innovations that ignore the value of sustainability standards along with money-saving features would not measure up to current trends and consumer demands.(PACKAGING TECHNOLOGY)
- Article from:
- The National Provisioner
- Article date:
- April 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Remember Rotisserie Gold--KFC's chicken product of the early 1990s, which emerged around the time that Boston Rotisserie Chicken, now Boston Market, pretty much owned the category? KFC's initiative--a whole roaster or a half bird--was designed to shed its high-fat, fried chicken reputation to appease the new mindset of consumers who had begun to avoid fried food.
Reportedly, rotisserie chickens are sold to the tune of an estimated 800 million annually and that rate has been increasing between 5 percent and 10 percent every year over the past decade--double the rate of overall chicken growth.
Meat skewered on a spit and rotating over a flame or other heat ...