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Article: Integrated CRM Functionality Gives Distributors an Added Advantage.
- Article from:
- Business Wire
- Article date:
- September 23, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Activant Offers Distributors Real-Time Solution That Helps Increase Sales
YARDLEY, Pa. -- For many distributors, using a customer relationship management (CRM) solution in unison with their ERP system requires maintaining two databases and a lot of toggling back and forth between programs.
For Andrew Wright, COO of Mercedes Medical, Inc., and other distributors using Prophet 21[R], part of the Activant Distribution Suite[TM], sales reps use only one database and one screen.
The difference? The Prophet 21 includes a fully integrated CRM solution.
"The real-time CRM functionality in Prophet 21 allows me to coordinate my sales and ...